PRIVACY POLICY

1. Introduction

DailyTrend ("we", "us", or "our") operates dailytrend.me. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

2. Information We Collect

We may collect the following categories of information:

• Usage Data: IP address, browser type, pages visited, time spent on pages, referring URLs, and device information — collected automatically when you visit our site.
• Email Address: If you voluntarily subscribe to our newsletter or contact us via the contact form.
• Cookies: Small data files placed on your device (see Section 4).

We do not collect sensitive personal data such as financial information, health data, or government ID numbers.

3. How We Use Your Information

We use collected information to:

• Operate and maintain the website
• Analyse site traffic and user behaviour to improve content
• Send newsletters (only to subscribers who explicitly opted in)
• Respond to enquiries submitted via the contact form
• Comply with legal obligations
• Detect and prevent fraud or abuse

4. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for the website to function. Cannot be disabled.
• Analytics Cookies: Google Analytics 4 — tracks anonymous usage data to help us understand which content performs well. You can opt out via Google's opt-out browser add-on.
• Advertising Cookies: Google AdSense uses cookies to serve personalised advertisements based on your browsing history. These are third-party cookies controlled by Google.
• Preference Cookies: Remember your cookie consent choice.

You can control cookies through your browser settings or via our cookie consent banner. Note that disabling advertising cookies will not remove ads — it will make them less relevant.

5. Google AdSense and Third-Party Advertising

DailyTrend uses Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to our website and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting aboutads.info.

6. Google Analytics

We use Google Analytics 4 to analyse website traffic. Google Analytics collects data including your IP address (anonymised), browser type, referring site, pages visited, and time spent. This data is processed by Google in accordance with their Privacy Policy.

We have enabled IP anonymisation and do not use Google Analytics data to identify individual users.

7. Data Sharing and Disclosure

We do not sell your personal data. We may share data with:

• Service providers: Third parties who assist in operating our website (hosting, analytics, email delivery) — bound by confidentiality agreements
• Legal requirements: When required by law, court order, or governmental authority
• Business transfers: In the event of a merger or acquisition

8. Your Rights (GDPR)

If you are located in the European Economic Area, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right of Rectification: Request correction of inaccurate data
• Right of Erasure: Request deletion of your personal data
• Right to Object: Object to processing of your data for direct marketing
• Right to Data Portability: Receive your data in a structured format
• Right to Withdraw Consent: Withdraw consent for processing at any time

To exercise these rights, email us at dailytrendmee@gmail.com. We will respond within 30 days.

9. Data Retention

We retain newsletter subscriber emails until you unsubscribe. Contact form submissions are retained for 12 months. Analytics data is retained for 14 months per Google Analytics settings. We do not retain data longer than necessary.

10. Children's Privacy

DailyTrend is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it immediately.

11. Changes to This Policy

We may update this policy periodically. We will notify subscribers of material changes via email and update the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance.

12. Contact Us

For privacy-related enquiries: dailytrendmee@gmail.com
General enquiries: dailytrendmee@gmail.com